Johnson’s Baby Bubble Bath design and marketing concepts
For a baby or small child bubble baths are quite literally an “event”, and for a new parent it’s a chance to revisit their own childhood. Bubbles are things to blow, to sculpt, to pop and be smothered in, and because Johnson’s Baby Bubbles are so mild on the eyes the emphasis was on “Bubbly Fun Without The Tears” for this product relaunch. Parents could take pictures of their babies’ “Bubbly Barnets” and “Foamy Faces” using a Baby Bubbles iPhone App. The portraits are then uploaded onto a micro site with prizes for the most creative.